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iBrandVoice / About

Behind iBrandVoice

Natalia Bizyukova, founder of iBrandVoice

I run AI visibility audits for brands that sell physical products: what ChatGPT, Google AI Mode and Alexa for Shopping (formerly Rufus) tell shoppers about a product, who they name instead, and what to fix first.

Before that: Amazon launches with $148K in the first three months, listings that reached #1 in organic search, a 60-store retail network, and my own pet-apparel brand, built from zero.

Check my AI visibility → See the cases
Natalia Bizyukova, founder of iBrandVoice
$148KBeauty device launch on Amazon US: sales in the first three months, 69% organicThe case →
Month 2Heated eye mask: Amazon's Choice, then #1 New Release in Sleep MasksThe case →
#1Foot-care listing: organic position on long-tail searches, with the Overall Pick badgeThe case →
60 storesHead of Retail & Franchising, TOM TAILOR: sales plans, KPIs and new openings

Amazon results are 2024–2025 marketplace results, not AI visibility results. Each case page states my role and the limits.

What I do

Strategy and analysis, with evidence.

Shoppers increasingly ask an AI what to buy before they ever search. The answer names two or three products, and the facts in it come from somewhere: your listings, your site, other retailers, reviews. My work is to see what those answers say about your product and to turn that into a short list of what to change first.

I work on the strategy and analysis layer. When specialist execution is needed, I hand over the specifications and a way to measure the result. Organic growth only; no paid media.

I also run my own pet-apparel brand, sold on Chewy, Amazon and Etsy, with a Shopify store in development. So I deal with the same AI answers, reviews and marketplace rules as any marketplace brand, and I audited my own brand first: 88 AI answers across 9 AI tools, published with the numbers and the limits.

How the AI visibility audit works →

Background

Marketplaces, then retail at scale.

  • 2026 →
    iBrandVoice: AI visibility audits for product brandsHollywood, Florida. Working with brands worldwide, in English and Russian.
  • 2022 →
    Fabulous Fido, my own pet-apparel brandBuilt from zero: product development with factories, sourcing, quality control, positioning. Sold on Chewy, Amazon and Etsy.
  • 2016 → 2025
    Amazon and marketplace strategyLaunches and listings on Amazon, Walmart, Etsy and eBay: research, positioning, listing architecture, performance analysis. In-house and for agencies.
  • 2010 → 2015
    Retail leadership, MoscowHead of Retail & Franchising at TOM TAILOR (60-store network); division director at Fashion Continent (14 stores); launched a 21,500 sq ft New Yorker store from the ground up.
Education and tools

Keeping up with the tools.

  • UC Berkeley Executive Education Marketing Analytics and AI: Strategies and Tools, 2026
  • CXL AI workshops on marketing workflows and AI operating systems, 2026
  • Master's degree in Economics MADI, Moscow
  • AI tools I audit with ChatGPT, Google AI Mode, Gemini, Perplexity, Claude, Grok, Alexa for Shopping
  • Marketplace and research tools Amazon Seller Central, Chewy (Rithum), Walmart, Etsy, eBay, Shopify; Helium 10, Looker Studio, Keepa
Contact

Where to find me.

Based in Hollywood, Florida. Working with brands worldwide.

Find out what AI tells your shoppers.

Send one product link. The express check is free.

Check my AI visibility → See the AI visibility audit