iBrandVoice / Cases / Foot-care listing
Foot-care listing on Amazon: #1 organic, with the Overall Pick
Metatarsal sleeves for ball-of-foot pain, launched on Amazon US in October 2024. Within six months, the listing reached #1 in organic search on long-tail searches, with Amazon’s Overall Pick badge, and monthly sales grew five times, from $2.6K in November to $13.3K in March.
The product and the brief.
- Product
- Metatarsal sleeves with gel pads, a foot-care product
- Marketplace
- Amazon US
- Starting point
- A new product, launched from zero
- Period
- October 2024 – April 2025
- Sources
- Amazon Seller Central, Brand Analytics, Manage Your Experiments, Helium 10 and My Real Profit
What I owned on this launch.
- Positioning and research
- Keyword architecture
- Title, bullets and A+ content
- Image briefs and tests
- Daily performance tracking
Rank, badges and sales, as Amazon showed them.
Screenshots from the tools named on each one, cropped from the original case file.
The listing is what AI reads.
The work behind these numbers is the listing itself: the positioning, keywords, title, bullets, A+ content and images, with image changes tested on live shoppers. Shoppers now ask Alexa for Shopping (formerly Rufus) about products like this (Amazon). Amazon trained Rufus on its product catalog, customer reviews, community Q&As and information from across the web (Amazon).
An AI visibility audit of your Amazon listings shows what that assistant, ChatGPT and Google AI Mode tell shoppers about your product.
What this case does not show.
These are marketplace results from 2024–2025, not AI visibility results.
The #1 position is on long-tail searches tracked in Helium 10, not on every search for the category.
Results reflect the whole launch, advertising included. This page lists only what I owned. The figures are sales, not profit.
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