iBrandVoice / Cases / Heated eye mask launch
Heated eye mask on Amazon: Amazon’s Choice in month two
A new heated eye mask launched on Amazon US in September 2024. In its second month, it earned Amazon’s Choice, became the #1 New Release in Sleep Masks, and climbed from #484 to #81 in the Sleep Masks category in four weeks.
The product and the brief.
- Product
- Heated eye mask, a new sleep product
- Marketplace
- Amazon US
- Starting point
- A new product with no sales history
- Period
- September 2024 – April 2025
- Sources
- Amazon product pages, Amazon Seller Central, Helium 10 and a sales dashboard
What I owned on this launch.
- Market and competitor research
- Keyword research
- Listing and A+ content
- Launch plan: pricing, timing and promotions in one sequence
- Daily performance tracking
Amazon’s own labels, with dates.
Screenshots from the tools named on each one, cropped from the original case file.
The listing is what AI reads.
The work behind these numbers is the listing and the launch: the keywords, title, bullets, A+ content, and the pricing, timing and promotions in one sequence. Shoppers now ask Alexa for Shopping (formerly Rufus) about products like this (Amazon). Amazon trained Rufus on its product catalog, customer reviews, community Q&As and information from across the web (Amazon).
An AI visibility audit for Amazon brands shows what that assistant, ChatGPT and Google AI Mode tell shoppers about your product.
What this case does not show.
These are marketplace results from 2024–2025, not AI visibility results.
Badges and Best Sellers Rank change over time; each screenshot shows one date.
Results reflect the whole launch, advertising included. This page lists only what I owned.
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