iBrandVoice / Cases / Beauty device launch
Beauty device launch on Amazon: $148K in the first three months
A new 3-in-1 makeup brush cleaner launched on Amazon US with no sales history in October 2024. It reached $148K in sales in its first three months, with 69% of those sales organic, and $235K by April 2025, its seventh month.
The product and the brief.
- Product
- 3-in-1 makeup brush cleaner, a new beauty device
- Marketplace
- Amazon US
- Starting point
- A new product with no sales history
- Period
- October 2024 – April 2025
- Sources
- Amazon Seller Central, a sales dashboard and the brand’s sales plan
What I owned on this launch.
- Market and competitor research
- Positioning and product input
- Listing, A+ content and images
- Launch plan
- Daily performance tracking
Advertising was run by a separate specialist.
Sales, from the brand’s own dashboards.
Screenshots from the tools named on each one, cropped from the original case file.
The listing is what AI reads.
The work behind these numbers is the product page itself: the title, bullets, A+ content and images. Shoppers now ask Alexa for Shopping (formerly Rufus) about products like this (Amazon). Amazon trained Rufus on its product catalog, customer reviews, community Q&As and information from across the web (Amazon).
An AI visibility audit for Amazon products shows what that assistant, ChatGPT and Google AI Mode tell shoppers about your product.
What this case does not show.
These are marketplace results from 2024–2025, not AI visibility results.
Results reflect the whole launch, advertising included. This page lists only what I owned.
The figures are sales, not profit.
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