iBrandVoice / Cases / Brow lamination kit launch
Brow lamination kit on Amazon: $86.8K in four months
A new brow lamination kit launched on Amazon US in December 2024. By April 9, 2025, it had sold $86.8K and 3,033 units, 560% of the brand’s sales plan, and ranked #5 in organic search for the main keyword.
The product and the brief.
- Product
- Brow lamination kit, a new beauty product
- Marketplaces
- Amazon US, with copy for Walmart
- Starting point
- A new product with no sales history
- Period
- December 2024 – April 2025
- Sources
- Amazon Seller Central, Helium 10, Brand Analytics, a sales dashboard and the brand’s sales plan
What I owned on this launch.
- Competitor research
- Keyword research
- Title, bullets and A+ content
- Amazon and Walmart copy
- Daily performance tracking
Sales and rank, as the tools showed them.
Screenshots from the tools named on each one, cropped from the original case file.
The listing is what AI reads.
The work behind these numbers is the listing itself: the keywords, title, bullets and A+ content shoppers read on Amazon, and the same product story written for Walmart. Shoppers now ask Alexa for Shopping (formerly Rufus) about products like this (Amazon). Amazon trained Rufus on its product catalog, customer reviews, community Q&As and information from across the web (Amazon).
An AI visibility audit for brands on Amazon shows what that assistant, ChatGPT and Google AI Mode tell shoppers about your product.
What this case does not show.
These are marketplace results from 2024–2025, not AI visibility results.
Results reflect the whole launch, advertising included. This page lists only what I owned.
The figures are sales, not profit. Organic rank moves daily; the tracker shows one date.
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